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The Annoying Orange is transforming his You Tube channel into an online TV network.The Orange, created by Dane Boedigheimer, will launch two new regularly scheduled shows on its popular channel, complementing its flagship show “Annoying Orange.” One new show, “The Misfortune of Being Ned,” debuts Wednesday while another, “Gusto Rules,” will appear in January, the Collective Digital Studio announced Tuesday.CDS represents many of the top channels on You Tube, including Annoying Orange, Freddie Wong and Epic Meal Time.The goal with these shows is to give the channel’s 3.3 million subscribers more reasons to return on a regular basis – and to expand its viewership if possible.“Our expansion of the Annoying Orange channel marks the first steps toward evolving the channel into the go-to hub for animation programming that everyone can enjoy,” Boedigheimer said in a statement.Also read: 3 Things That Need to Happen Before Big Money Gets Spent on You Tube, Hulu, Yahoo & AOL Oh, and there’s another incentive – to persuade advertisers to spend more.



Advertisers who want to reach a specific audience will pay more for spots on Annoying Orange’s channel if it can be certain that a specific group will tune in every day.The announcement on Tuesday acknowledges as much, noting that the channel “will feature a programming schedule similar to those seen on network television with shows airing on a regular cycle.” Boedigheimer is one of the biggest success stories from the early years of You Tube, a personality who not only has a large following on You Tube but has extended his reach to traditional media.Also read: Why Alloy Digital Might Hold the Secret to You Tube He has a TV show on Cartoon Network and held onto the rights to Annoying Orange, enabling him to grow his brand on You Tube while reaping the benefits of a TV show.Yet that You Tube channel still doesn’t make as much money as he or his partners at the Collective would like.